BUSINESS PROGRAM

Course Descriptions

*Please note that course offerings and course descriptions are subject to change. Please see the University Catalog for the most up to date information.

general education

Theology

  • Christian Experience I

    This course examines foundational beliefs of the Catholic faith:  divine revelation and its sources, the role of faith, the Incarnation, Christ’s work of redemption, beliefs about Mary and the communion of saints, the nature and mission of the Church, and more. Focus is placed on connecting your faith to the study of theology and in developing a personal relationship with Christ.

  • Christian Experience II

    In this course students will examine Divine Revelation, concentrating specifically on God’s Revelation of His Love and Truth in Sacred Scripture.  Attention will be paid to the Covenants of the Old Testament and how these lead to the fulfillment of those Covenants in the person and mission and Paschal Mystery of Jesus Christ.

  • Christian Experience III

    This course offers students an in-depth study of the sacraments, liturgy, spirituality and prayer. The course examines the challenges of developing an interior life, focusing on the nature and difficulties of prayer. In addition, students analyze the Church’s liturgical life, with a focus on the seven sacraments by studying the Catechism and spiritual masters.

  • Christian Experience IV – Theology of the Body

    In this course, students will come to appreciate their own lived experience of God’s design for human life.  Students will examine the moral imperatives that result from their own bodily existence and how these honor the dignity of those around them and guide them in their own loving service to others in the pursuit of their vocations.

Philosophy

  • Philosophy of Man

    After providing an overview of the basic principles of the Philosophy of Nature, this course examines the nature of the human being, beginning from the Epic of Gilgamesh, continuing through the Classical period by means of Aristotle, the Middle Ages in St. Thomas Aquinas, the Renaissance via Blaise Pascal, and concluding in the modern period in Nietzsche, Freud and T. S. Eliot.

  • Philosophy of Nature

    This course is a detailed study in the various understandings of nature, beginning from the mythology of the Enuma Elish as a primitive attempt at grasping the world, to the classical understanding found in Aristotle’s Physics and 141 Parts of Animals and their Medieval development in Thomas Aquinas’s The Principles of Nature, to foundational texts in modern natural sciences such as those of Descartes, Galileo and Newton, to discussions of evolution found in Darwin, and finally to near contemporary physicists such as Heisenberg. The contrast between the classical stress on substantial form and formal causality and the modern method of material causality and mathematical law will be brought to the forefront, as will the emphasis on technology as a mastery of nature in modern science and the question of teleology, whether nature acts for a purpose.

  • Philosophy of God

    This is a course in the various understandings of metaphysics, or the nature of being as being, beginning from Plato’s Timaeus, continuing through the Classical period by means of Aristotle, and the Middle Ages in St. Thomas Aquinas. The course continues by covering several related questions, beginning with Natural Theology (discussing the traditional proofs for the existence of God, the Divine Attributes that can be understood using reason alone, the analogy of being, and the act of creation), continuing with the “problem of evil” and the question of free will

  • Logic

    Students learn about the basic structures of sound reasoning, focusing largely on classic Aristotelian logic. The course serves to help students think and argue with clarity as well as to effectively analyze arguments of others.  The course includes a careful analysis of the operations of the intellect, i.e., understanding, judgment, and reasoning, focusing on their products, i.e., term, proposition, and syllogism.

Cultural History

  • Foundations I

    This course will explain how developments in literature and the arts reflect and impact culture from ancient civilizations to Christendom’s unification (ancient civilizations through the 11th century A.D.). It will explore the historical backdrop and cultural contexts of ancient Near Eastern culture, the Greco-Roman period, the rise and fall of Rome, Constantine and the Christianization of the West through monasticism, Byzantium, the emergence of Islam, the Holy Roman Empire, and the Crusades.

  • Foundations II

    This course will explain how developments in literature and the arts reflect and impact culture from Christendom’s disintegration to the rise of modernization (12th through 18th centuries A.D.). It will explore the historical backdrop and cultural contexts of late Christendom, the Protestant Reformation and Counterreformation, the Renaissance, Humanism, the American Revolution, and the French Revolution.

  • Foundations III

    This course will explain how developments in literature and the arts reflect and impact culture from the French Revolution to the present day. It will explore the historical background and cultural contexts of modern literature, art, and music, from romantic revolutionaries to deconstructionist contemporaries.

  • World History and Culture

    At the highest level, the course looks at how nations and regions across the world are navigating the tumultuous currents of globalization.

Communications

  • College Writing I *

    This course will emphasize the use of correct grammar, usage, spelling, punctuation, and mechanics. Students will be required to apply these skills to writing assignments.

  • College Writing II and Culture Making*

    This course will build on the skills learned in HUMA122.

  • Business Communications

    This course will teach students how to write and speak effectively in business and other communication.

* Choose one from two courses

Science and Mathematics

  • Decisions Based on Data (Math)

    This course is a review of basic mathematical skills, with a focus on those needed to review and understand business statistics and information. The course focuses on real life application of the concepts learned.

     

    Students will also be introduced to basic financial literacy concepts such as budgeting and planning for large purchases that require a loan. The course is also designed to help students learn how to interpret quantitative information and other data in order to make decisions.

  • Natural Science

    This course explores the scientific method and reasoning. A special emphasis is placed on the design found in nature and environmental science.

Business

  • Entrepreneurial Thinking

    In today’s world there is a need for strategic thinking and business vision based on a different paradigm. Competition is not only between products and services, but also between business models. Students will learn about innovation-driven business strategies and methodologies to develop business designs to successfully compete in the new economy.

  • Introduction to Marketing

    This course focuses on introducing the idea of “entrepreneurial marketing” and is aimed at students who plan to start a new venture or take a job as a marketing professional pursuing an innovative marketing approach. Students will study a full spectrum of marketing strategies and tactics that are especially suitable for entrepreneurial firms aiming for high growth and innovation yet faced by limited resources and uncertain industry dynamics.

     

    Students will work in teams on marketing plans for their own venture or for other high profile entrepreneurs or executives. The focus of this course is on hands-on experiences and practical application of marketing concepts.

  • Business Planning

    In this class students get a “big picture” look at the ingredients of a start-up firm and the process of creating one. The class details those ingredients, discusses the stories (good & bad) of people who have done it, and learn the process by going through it with a team. Students learn the business planning process, how to craft a compelling and clear business story, and acquire inquisitiveness as to how the world of business really works.

     

    The class deliverable is a complete Business Plan created by student teams along with a presentation of the plan.

  • Negotiation Skills

    This course teaches students to meet and resolve objections and conflicts that result from written and oral proposals and pitches. Emphasis is on resolving customer obstacles before addressing your own. Topics covered include: Wants vs. Needs; Win-Win Strategies; Best Alternatives to Agreement; Schedule vs. Quality vs. Cost; Progress vs. Perfection. The class progresses through carefully structured, progressively more complex negotiation exercises. Students learn how external and internal negotiation has become a way of life for effective managers in a constantly changing business environment.

  • Social Media Marketing

    This course will prepare you to act both strategically and tactically –utilizing social media tools like blogs, microblogs (Twitter), vodcasts, video, and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience. In this class, we will divide into small groups. Each group will build their own blog, as well as two accompanying social media accounts (Twitter & Facebook) for their chosen “business,” and we will analyze their implementation & progress.

  • Leadership and Management

    This course gives an in-depth understanding of the differences between – and similarities of – leadership and management. The course focuses on the major traits of leaders and managers, and augments these with examples of great historic leaders, including George Custer and Jesus Christ.

     

    The course also studies the leadership traits of Abraham Lincoln, and looks at how these can be applied in business to improve management techniques.

BUSINESS CORE

  • Introduction to Products & Markets

    The purpose of this class is to review current information about companies and business trends, to learn important lessons regarding the products they’re selling and the markets they’re serving. Students will use real-world and timely experience from a variety of businesses by reading the Wall Street Journal. Students will also become proficient in brief Power Point presentations.

  • Project Management

    This course teaches the principles of project management that are commonly used to plan and measure projects in industry. It presents the project management mind-set, tools, and skills for successfully defining, planning, executing, monitoring, controlling, and reporting a project. Topics covered include: the project life cycle; fundamental PM processes; development of the project plan; interpersonal management skills; and managing changes during project execution. Case studies are from technology and media applications.

     

  • Finance I

    This course provides the student with the fundamental understandings of how financial issues impact the decision-making process in companies. Students learn the significance of costs, profitability, and the general financial consequences that result from day-to-day business decisions. They will learn strategies to make better investment and financing decisions in entrepreneurial settings. The course covers the stages of the company growth process, from startup to exit. The case studies cover technology-based businesses, with the emphasis on gaining financial insights. The course will introduce the student briefly to structuring multi-staged start-up financings, understanding business models, and valuing entrepreneurial ventures. The primary objective of this class is that students will be able to demonstrate, at a basic level, a global understanding of the knowledge and practice of the core business discipline of finance.

     

  • Microeconomics

    This course introduces the basic principles of economics and their applications to managerial decision-making. It begins with an analysis of the decision making of individual consumers and producers and how they interact in a variety of marketing settings. Other topics covered include: decision making in risky situations; the complexity of pricing, production, and market entry and exit; and the relationship between market structure and the strategic choices that are open to the company. The course forces the student to think systematically about achieving competitive advantage through the management of the firm's resources.

  • Macroeconomics

    This course gives an in-depth introduction to the major concepts of business macro- economics, exposing them to the issues faced by companies competing in global markets. This course is devoted to the fundamental principles of macro-economics, with particular attention paid to how these principles shape the structure and performance of nations and governments. The course provides conceptual tools for analyzing how governments and social institutions inter-relate, and how their policies influence economic competition on national and global scales. They learn how national systems have affected production, inflation, unemployment, as well as the quality of life in their respective countries.

     

  • Human-Centered Design

    In this course students learn the human- centered design process, which moves from concrete observations about people to abstract thinking then back to the concrete with tangible solutions that are desirable, feasible, and viable in today's global business environment.

  • Career Strategies

    In this class, students will reflect on their future career goals. Specifically, they will: determine their ideal career goal and put a concrete career plan in place NOW to accomplish it; learn to network in the professional community that you want to join; create a professional resume and an equivalent LinkedIn profile, where the student will connect with 100 professionals in their immediate field of interest; form a team of 4-6 students to arrange group meetings with professionals in a field relevant to the student group; get an internship that could transition into a part-time job prior to graduation and into a full-time job after graduation; reflect on their personal strengths and weaknesses; create a personal Plan for Success; and create a 30-sec Elevator Pitch.

  • Business Law

    Students study in detail the significant legal considerations involved with forming and operating a sustainable small business, becoming acquainted with real-world examples of incorporation issues and trade-offs, taxes and tax liabilities, human resource commitments and limitations, advertising issues and implications; contract law; patent, copyright and trademark law; and digital rights management.

  • Global Markets

    This course outlines fundamental differences among developed and developing countries, starting briefly with broad historical differences and moving on to specific issues such as the protection of property rights, corruption and the effects of political institutions. Particular attention will be given to China’s influence on global markets and its economic ties to the United States. The role of international institutions such as the IMF and World Trade Organization also are discussed. Public policies and institutions that shape competitive outcomes are examined through cases and analytical readings on different companies and industries operating in both developed and emerging markets.

  • Overview of Deal Making

    This course is an advanced course for business students. Its intent is to give an in-depth understanding of the combined roles of leadership and negotiating in the big-business world of media. The course uses many of the basic concepts covered in two earlier courses: the course “Negotiating Skills”, and the course “Leadership and Management”. In presenting the course, ten famous movie directors are investigated, using case studies involving deal making from eighteen of their movies. In each case, numerous possible negotiating outcomes are discussed in class, and the actual outcome is assessed by the instructor and students as to its effectiveness and success. In analyzing effectiveness, the actual scenes are reviewed in class.

     

CREATIVE ENTREPRENEURSHIP EMPHASIS

  • Financial Planning & Budgeting

    This course covers: external financial reporting decisions including financial statements, recognition, measurement, valuation, and disclosure; and planning, budgeting and forecasting including strategic planning, budgeting concepts, forecasting techniques, budgeting methodologies, annual profit plan and supporting schedules, and top-level planning and analysis.

  • Finance II

    This course is designed to give students an intermediate level understanding of finance and introduce them to advanced concepts of finance as they are applied in the real world. The teaching materials will incorporate the use finance in business settings to provide students with relevant applications. Course topics will include valuation, capital budgeting, investing and finance decision making and short and long term finance strategy. The course will also cover financial analysis, mergers and acquisitions and international finance considerations. In addition to promoting the John Paul the Great Catholic University the course will be instructed with the intention of providing students specific learning outcomes related to finance. After concluding the course, students should have a solid understanding of the intermediate concepts, theories and principles of finance.

  • Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • Strategic Management

    This course integrates management concepts and practices with contemporary business strategies, while discussing the theories of strategic management. This course focuses on improving management decision-making and problem-solving skills, by adding a strategic perspective. During the course, students will create a strategic management plan. The course includes a special emphasis on business ethics, sustainability, innovation, and the legal environment of business.

  • Entrepreneurial Management

    Students learn the various aspects it takes to start and operate a small business. They become acquainted with business start-up issues, such as unique selling proposition, business plans, and legalities; learn the basics about business operations, such as sales, marketing, hiring, and firing; become introduced to financial issues such as collections, credit, insurance, and e-commerce.

  • Strategic Marketing

    This course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. Course objectives are designed to help students in discovering and developing a set of unique competencies for a firm that, through strategic differentiation, will lead to sustainable competitive advantage in the marketplace. Students are provided with the opportunity to develop and practice creative problem- solving and decision-making skills to simulate the requirements of today’s complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.

  • Launchpad I

    The first in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course explores market opportunities and needs, competitive market landscapes, skill competencies and gaps, and the process of creating a financial forecast model.

  • Launchpad II

    The second in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course works towards creating a product or service prototype, which allows for an assessment of customer reaction to your value proposition. The team will seek to build relationships with external collaborators, develop a market entry strategy, and develop a clear awareness of the challenges of delivering your product or services idea to the market.

  • Launchpad III

    The third in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. In this course, the team will continue to refine their financial forecast model and develop their marketing and funding plans, as well as putting their legal structure in place. The goal is a product or service ready for market with a team in place to deliver and support it, with a complete business plan, which includes a refined financial forecast model.

LEADERSHIP & MANAGEMENT EMPHASIS

  • Financial Planning & Budgeting

    This course covers: external financial reporting decisions including financial statements, recognition, measurement, valuation, and disclosure; and planning, budgeting and forecasting including strategic planning, budgeting concepts, forecasting techniques, budgeting methodologies, annual profit plan and supporting schedules, and top-level planning and analysis.

  • Financial Performance, Costing, & Controls

    This course covers financial performance management, including cost and variance measurements, responsibility centers and reporting segments, and performance measures; cost management including measurement concepts, costing systems, overhead costs, supply chain management, and business process improvement; internal controls including governance, risk, and compliance, internal auditing, and systems controls and security measures.

  • Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • Financial Analysis

    This course covers various aspects of financial statements analysis, and provides an overview of how business decision makers use financial information. It focuses on the financial reports and assessment of the financial position applying several proven techniques such as, trend and ratio analysis, break even and forecasting. The course also addresses some aspects of corporate financial management including risk and return, working capital, as well as debt and equity alternatives.

  • Strategic Management

    This course integrates management concepts and practices with contemporary business strategies, while discussing the theories of strategic management. This course focuses on improving management decision-making and problem-solving skills, by adding a strategic perspective. During the course, students will create a strategic management plan. The course includes a special emphasis on business ethics, sustainability, innovation, and the legal environment of business.

  • Entrepreneurial Management

    Students learn the various aspects it takes to start and operate a small business. They become acquainted with business start-up issues, such as unique selling proposition, business plans, and legalities; learn the basics about business operations, such as sales, marketing, hiring, and firing; become introduced to financial issues such as collections, credit, insurance, and e-commerce.

  • Launchpad I

    The first in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course explores market opportunities and needs, competitive market landscapes, skill competencies and gaps, and the process of creating a financial forecast model.

  • Launchpad II

    The second in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course works towards creating a product or service prototype, which allows for an assessment of customer reaction to your value proposition. The team will seek to build relationships with external collaborators, develop a market entry strategy, and develop a clear awareness of the challenges of delivering your product or services idea to the market.

SALES & MARKETING EMPHASIS

  • Business Development

    A course designed for an aspiring entrepreneur to apply a proven process to generate leads for possible sales. Upon completion of the course, students will be prepared to assess marketing opportunities and target markets, as well as know how to integrate marketing and sales tactics/strategies to support business development. Students will implement a lead generation strategy for their individual venture or example business, and design a multipronged approach to reach the sphere of influence.

  • Public & Media Relations

    Students will explore the field of public relations from both journalistic and corporate points of view. Through discussion, case studies, and individual and group projects, they will develop an awareness of the important roles branding, PR, and publicity play in our society; learn the differences between news, opinion, advertising, and propaganda; discover basic strategies and tools for attracting publicity and dealing with press attention, and wrestle with the moral and ethical aspects of creating and maintaining a compelling, authentic public image.

  • Finance II

    This course is designed to give students an intermediate level understanding of finance and introduce them to advanced concepts of finance as they are applied in the real world. The teaching materials will incorporate the use finance in business settings to provide students with relevant applications. Course topics will include valuation, capital budgeting, investing and finance decision making and short and long term finance strategy. The course will also cover financial analysis, mergers and acquisitions and international finance considerations. In addition to promoting the John Paul the Great Catholic University the course will be instructed with the intention of providing students specific learning outcomes related to finance. After concluding the course, students should have a solid understanding of the intermediate concepts, theories and principles of finance.

  • Sales Strategy

    A course designed for the entrepreneur, focusing on strategies to develop long-term business relationships. Students apply a proven process to increase sales, and are prepared for likely selling scenarios and learn the most effective methods to handle them. Students learn different sales strategies and can determine which method works most effectively for him/her.

  • Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • Applied Market Research

    Applied Market Research offers students an overview of market research techniques and primary and secondary research strategies informed by a Christian code of conduct. The course is designed to provide them with the principles, vocabulary, tools and practice necessary to identify a market demographic, write a research brief, develop and implement a research study, and analyze the findings.

     

  • Strategic Marketing

    This course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. Course objectives are designed to help students in discovering and developing a set of unique competencies for a firm that, through strategic differentiation, will lead to sustainable competitive advantage in the marketplace. Students are provided with the opportunity to develop and practice creative problem- solving and decision-making skills to simulate the requirements of today’s complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.

     

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