Course Description

Business Program

general education

  • THEO 100 - Scripture I

    In this course the student explores the Scriptures, particularly the four Gospels (Matthew, Mark, Luke and John) to understand the person of Jesus Christ. This Scripture course serves as the basis for JPCatholic’s religion curriculum.

     

    While examining some of the basic literary and historical issues relating to Scripture study, the course also introduces students to the theological principles of Catholic biblical exegesis, and the ways the study of Scripture enhances the life of prayer.

  • THEO 110 - The Intellectual Life and Virtue

    This class will examine the nature of university life by means of pursuing the good life of intellectual and moral virtue. It will examine what defines a virtuous intellectual life, with the underlying core of the class being the primacy of our relationship to Christ who is the Truth. The outcome will be that each student will gain both greater comprehension and facility in university study and the life of the mind.

  • THEO 201 - Scripture II

    This course is a continuation of THEO 100. Whereas THEO 100 focuses largely on the Gospels, this course takes a closer look at the major figures and events of the Old Testament. After a discussion of the literary and historical issues relating to biblical study, students learn the basic structure of the story of salvation history, surveying the books of the Old Testament.

     

    Special attention is given to the way the Old Testament books relate to those in the New Testament. As in THEO 100 students also focus on how Scripture study relates to the life of prayer.

  • THEO 311 - Fundamentals of Catholicism

    The Catechism explains that there is a three-fold dimension to the Catholic faith: the Church believes it (Creed), celebrates it (Liturgy) and lives it (Morality, Prayer) (cf. no. 2558). This course begins a sequence of three courses (THEO 311, THEO 312, THEO 313) that cover these aspects of the Catholic faith, offering students a comprehensive study of the Catechism.

     

    Particular topics of examination include divine revelation and its sources, the role of faith, the Incarnation, Christ’s work of redemption, beliefs about Mary and the communion of saints, the nature and mission of the Church, and more.

  • THEO 312 -  Sacraments, Liturgy, and Prayer

    This course builds on THEO 311 and offers students an in-depth study of the sacraments, liturgy, spirituality and prayer. The course examines the challenges of developing an interior life, focusing on the nature and difficulties of prayer. In addition, students analyze the Church’s liturgical life, with a focus on the seven sacraments by studying the Catechism and spiritual masters.

  • THEO 313 - Moral Theology and Ethics

    Building on THEO 311 and THEO 312, this course rounds out the study of the Catechism of the Catholic Church, offering an in-depth analysis of the third pillar, namely, the section on Catholic morality.

  • THEO 400 - Catholic Social Teaching

    Building upon what had been discussed in THEO 313, this course is a broad study of general Church teaching on social questions, with strong emphasis on the papal encyclicals and other Church documents. Major issues explored include the role of the State, poverty, war, structures of sin, the duties of employers and employees, and challenges to building a culture of life.

  • THEO 401 - Marriage and Family

    This course introduces the student to the teachings of the Catholic Church on the sacramental understanding of marriage. It examines marriage from a biblical, historical, and doctrinal viewpoint. The course provides a Catholic understanding of human sexuality and the issues that arise in premarital and marital relationships.

    The implications of commitment and the realities of today’s external forces on the family are analyzed. Students will learn the significant implications of parenthood and the spiritual and financial duties of raising children.

  • PHIL 203  - Philosophy of Nature

    This course is a detailed study in the various understandings of nature, beginning with mythology as a primitive attempt at grasping the world, to the classical understanding found in Aristotle and Aquinas, then modern science concepts of Descartes, Galileo and Newton, Darwin, and finally to near-contemporary physicists such as Heisenberg.

  • PHIL 204  -  Philosophy of Man

    After providing an overview of the basic principles of the Philosophy of Nature, this course examines the nature of the human being, beginning from the Epic of Gilgamesh, continuing through the Classical period by means of Aristotle, the Middle Ages in Aquinas, the Renaissance via Pascal, and concluding in the modern period in Nietzsche, Freud and T. S. Eliot.

  • PHIL 408  - Philosophy of God

    This is a course in the various understandings of metaphysics, or the nature of being as being, beginning from Plato and Aristotle, and the Middle Ages in Aquinas. The course continues by covering several related questions, beginning with Natural Theology (discussing the traditional proofs for the existence of God, the Divine Attributes that can be understood using reason alone, the analogy of being, and the act of creation), continuing with the “problem of evil” and the question of free will.

  • HUMA 106 - Logic

    Students learn about the basic structures of sound reasoning, focusing largely on classic Aristotelian logic. The course serves to help students think and argue with clarity as well as to effectively analyze arguments of others.

    The course includes a careful analysis of the operations of the intellect, i.e., understanding, judgment, and reasoning, focusing on their products, i.e., term, proposition, and syllogism.

  • HUMA 107 - Rhetoric: The Art of Persuasion

    This course is the second in a series of three that explore logic as art. This course focuses on rhetorical discussion and literature. This course incorporates an analysis of practical evangelization.

  • HUMA 120 - Culture Making

    This course examines how media and business shape the attitudes, practices and beliefs of individuals and groups, and develops in students a rich understanding of the subtle and powerful cultural currents swirling around them, so that they can make valuable contributions to the development of the future of American and international culture.

  • HUMA 301 - Global Cultures, History and Politics

    This course studies a wide variety of global cultures by listening to indigenous voices expressing themselves in cultural products that include novels, films, music, poetry, essays, speeches, and journalism.

  • HUMA 111, 211, 311 - History of Culture Through the Arts I, II, & III

    This course will explain how developments in literature and the arts reflect and impact culture from ancient civilizations through the rise of the Byzantine Empire (I), from late Cristendom through the American and French Revolutions (II), and from then to the presend day (III).

  • HUMA 402 - American Politics

    This course provides an overview of the American political system. Beginning with the Founding Fathers and examining their thought process and progressing through the modern day political landscape this course explores both the system and the importance of the citizen in the political process.

  • HUMA 122 - College Writing I *

    This course will emphasize the use of correct grammar, usage, spelling, punctuation, and mechanics. Students will be required to apply these skills to writing assignments.

  • HUMA 123 - College Writing II *

    This course will build on the skills learned in HUMA122.

  • HUMA 204 - Poetics and Aesthetics *

    This course stands as the culmination of the sequence of courses in the freshman year that covered grammar, logic and rhetoric. The course examines the role of the artist, the nature and purpose of art, of beauty, and of a life of art-making, and considers whether and how the quality of art can be evaluated in light of a Catholic understanding of art and artists. The course further considers the significance of these ideas to human endeavors such as work and business that are not typically viewed as artistic.

  • MATH 115 - Decisions Based on Data

    This course is a review of basic mathematical skills, with a focus on those needed to review and understand business statistics and information. The course focuses on real life application of the concepts learned.

     

    Students will also be introduced to basic financial literacy concepts such as budgeting and planning for large purchases that require a loan. The course is also designed to help students learn how to interpret quantitative information and other data in order to make decisions.

  • SCI 200   -   Natural Science

    This course explores the scientific method and reasoning. A special emphasis is placed on the design found in nature and environmental science.

  • BUSI 106  - Entrepreneurial Thinking

    In today’s world there is a need for strategic thinking and business vision based on a different paradigm. Competition is not only between products and services, but also between business models. Students will learn about innovation-driven business strategies and methodologies to develop business designs to successfully compete in the new economy.

  • BUSI 193  -  Introduction to Marketing

    This course focuses on introducing the idea of “entrepreneurial marketing” and is aimed at students who plan to start a new venture or take a job as a marketing professional pursuing an innovative marketing approach. Students will study a full spectrum of marketing strategies and tactics that are especially suitable for entrepreneurial firms aiming for high growth and innovation yet faced by limited resources and uncertain industry dynamics.

     

    Students will work in teams on marketing plans for their own venture or for other high profile entrepreneurs or executives. The focus of this course is on hands-on experiences and practical application of marketing concepts.

  • BUSI 209  - Business Planning

    In this class students get a “big picture” look at the ingredients of a start-up firm and the process of creating one. The class details those ingredients, discusses the stories (good & bad) of people who have done it, and learn the process by going through it with a team. Students learn the business planning process, how to craft a compelling and clear business story, and acquire inquisitiveness as to how the world of business really works.

     

    The class deliverable is a complete Business Plan created by student teams along with a presentation of the plan.

  • BUSI 300  - Negotiation Skills

    This course teaches students to meet and resolve objections and conflicts that result from written and oral proposals and pitches. Emphasis is on resolving customer obstacles before addressing your own. Topics covered include: Wants vs. Needs; Win-Win Strategies; Best Alternatives to Agreement; Schedule vs. Quality vs. Cost; Progress vs. Perfection. The class progresses through carefully structured, progressively more complex negotiation exercises. Students learn how external and internal negotiation has become a way of life for effective managers in a constantly changing business environment.

  • BUSI 301  - Social Media Marketing

    This course will prepare you to act both strategically and tactically –utilizing social media tools like blogs, microblogs (Twitter), vodcasts, video, and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience. In this class, we will divide into small groups. Each group will build their own blog, as well as two accompanying social media accounts (Twitter & Facebook) for their chosen “business,” and we will analyze their implementation & progress.

  • BUSI 393  - Leadership and Management

    This course gives an in-depth understanding of the differences between – and similarities of – leadership and management. The course focuses on the major traits of leaders and managers, and augments these with examples of great historic leaders, including George Custer and Jesus Christ.

     

    The course also studies the leadership traits of Abraham Lincoln, and looks at how these can be applied in business to improve management techniques.

  • COMM 200 - Business Communications

    This course will teach students how to write and speak effectively in business and other communication.

* Choose two from three courses

business core courses

  • BUSI 100 - Introduction to Products and Markets

    The purpose of this class is to review current information about companies and business trends, to learn important lessons regarding the products they’re selling and the markets they’re serving. Students will use real-world and timely experience from a variety of businesses by reading the Wall Street Journal. Students will also become proficient in brief Power Point presentations.

  • BUSI 120   - Project Management

    This course teaches the principles of project management that are commonly used to plan and measure projects in industry. It presents the project management mind-set, tools, and skills for successfully defining, planning, executing, monitoring, controlling, and reporting a project. Topics covered include: the project life cycle; fundamental PM processes; development of the project plan; interpersonal management skills; and managing changes during project execution. Case studies are from technology and media applications.

  • BUSI 203  -  Finance I

    This course provides the student with the fundamental understandings of how financial issues impact the decision-making process in companies. Students learn the significance of costs, profitability, and the general financial consequences that result from day-to-day business decisions. They will learn strategies to make better investment and financing decisions in entrepreneurial settings. The course covers the stages of the company growth process, from startup to exit. The case studies cover technology-based businesses, with the emphasis on gaining financial insights. The course will introduce the student briefly to structuring multi-staged start-up financings, understanding business models, and valuing entrepreneurial ventures. The primary objective of this class is that students will be able to demonstrate, at a basic level, a global understanding of the knowledge and practice of the core business discipline of finance.

  • BUSI 218  -  Microeconomics

    This course introduces the basic principles of economics and their applications to managerial decision-making. It begins with an analysis of the decision making of individual consumers and producers and how they interact in a variety of marketing settings. Other topics covered include: decision making in risky situations; the complexity of pricing, production, and market entry and exit; and the relationship between market structure and the strategic choices that are open to the company. The course forces the student to think systematically about achieving competitive advantage through the management of the firm's resources.

  • BUSI 219  -  Macroeconomics

    This course gives an in-depth introduction to the major concepts of business macro- economics, exposing them to the issues faced by companies competing in global markets. This course is devoted to the fundamental principles of macro-economics, with particular attention paid to how these principles shape the structure and performance of nations and governments. The course provides conceptual tools for analyzing how governments and social institutions inter-relate, and how their policies influence economic competition on national and global scales. They learn how national systems have affected production, inflation, unemployment, as well as the quality of life in their respective countries.

  • BUSI 323  -  Human-Centered Design

    In this course students learn the human- centered design process, which moves from concrete observations about people to abstract thinking then back to the concrete with tangible solutions that are desirable, feasible, and viable in today's global business environment.

  • BUSI 418  -  Career Strategies

    In this class, students will reflect on their future career goals. Specifically, they will: determine their ideal career goal and put a concrete career plan in place NOW to accomplish it; learn to network in the professional community that you want to join; create a professional resume and an equivalent LinkedIn profile, where the student will connect with 100 professionals in their immediate field of interest; form a team of 4-6 students to arrange group meetings with professionals in a field relevant to the student group; get an internship that could transition into a part-time job prior to graduation and into a full-time job after graduation; reflect on their personal strengths and weaknesses; create a personal Plan for Success; and create a 30-sec Elevator Pitch.

  • BUSI 420  -  Business Law

    Students study in detail the significant legal considerations involved with forming and operating a sustainable small business, becoming acquainted with real-world examples of incorporation issues and trade-offs, taxes and tax liabilities, human resource commitments and limitations, advertising issues and implications; contract law; patent, copyright and trademark law; and digital rights management.

  • BUSI 431  -  Global Markets

    This course outlines fundamental differences among developed and developing countries, starting briefly with broad historical differences and moving on to specific issues such as the protection of property rights, corruption and the effects of political institutions. Particular attention will be given to China’s influence on global markets and its economic ties to the United States. The role of international institutions such as the IMF and World Trade Organization also are discussed. Public policies and institutions that shape competitive outcomes are examined through cases and analytical readings on different companies and industries operating in both developed and emerging markets.

  • BUSI 493  -  Overview of Deal Making

    This course is an advanced course for business students. Its intent is to give an in-depth understanding of the combined roles of leadership and negotiating in the big-business world of media. The course uses many of the basic concepts covered in two earlier courses: the course “Negotiating Skills”, and the course “Leadership and Management”. In presenting the course, ten famous movie directors are investigated, using case studies involving deal making from eighteen of their movies. In each case, numerous possible negotiating outcomes are discussed in class, and the actual outcome is assessed by the instructor and students as to its effectiveness and success. In analyzing effectiveness, the actual scenes are reviewed in class.

creative entrepreneurship emphasis

  • BUSI 125  -  Financial Planning and Budgeting

    This course covers: external financial reporting decisions including financial statements, recognition, measurement, valuation, and disclosure; and planning, budgeting and forecasting including strategic planning, budgeting concepts, forecasting techniques, budgeting methodologies, annual profit plan and supporting schedules, and top-level planning and analysis.

  • BUSI 303  -  Finance II

    This course is designed to give students an intermediate level understanding of finance and introduce them to advanced concepts of finance as they are applied in the real world. The teaching materials will incorporate the use finance in business settings to provide students with relevant applications. Course topics will include valuation, capital budgeting, investing and finance decision making and short and long term finance strategy. The course will also cover financial analysis, mergers and acquisitions and international finance considerations. In addition to promoting the John Paul the Great Catholic University the course will be instructed with the intention of providing students specific learning outcomes related to finance. After concluding the course, students should have a solid understanding of the intermediate concepts, theories and principles of finance.

  • BUSI 321  -  Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • BUSI 415  -  Strategic Management

    This course integrates management concepts and practices with contemporary business strategies, while discussing the theories of strategic management. This course focuses on improving management decision-making and problem-solving skills, by adding a strategic perspective. During the course, students will create a strategic management plan. The course includes a special emphasis on business ethics, sustainability, innovation, and the legal environment of business.

  • BUSI 419  -  Entrepreneurial Management

    Students learn the various aspects it takes to start and operate a small business. They become acquainted with business start-up issues, such as unique selling proposition, business plans, and legalities; learn the basics about business operations, such as sales, marketing, hiring, and firing; become introduced to financial issues such as collections, credit, insurance, and e-commerce.

  • BUSI 444  -  Strategic Marketing

    This course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. Course objectives are designed to help students in discovering and developing a set of unique competencies for a firm that, through strategic differentiation, will lead to sustainable competitive advantage in the marketplace. Students are provided with the opportunity to develop and practice creative problem- solving and decision-making skills to simulate the requirements of today’s complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.

  • BUSI 490  -  Launchpad I

    The first in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course explores market opportunities and needs, competitive market landscapes, skill competencies and gaps, and the process of creating a financial forecast model.

  • BUSI 491  -  Launchpad II

    The second in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course works towards creating a product or service prototype, which allows for an assessment of customer reaction to your value proposition. The team will seek to build relationships with external collaborators, develop a market entry strategy, and develop a clear awareness of the challenges of delivering your product or services idea to the market.

  • BUSI 492  -  Launchpad III

    The third in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. In this course, the team will continue to refine their financial forecast model and develop their marketing and funding plans, as well as putting their legal structure in place. The goal is a product or service ready for market with a team in place to deliver and support it, with a complete business plan, which includes a refined financial forecast model.

leadership and management emphasis

  • BUSI 125  -  Financial Planning and Budgeting

    This course covers: external financial reporting decisions including financial statements, recognition, measurement, valuation, and disclosure; and planning, budgeting and forecasting including strategic planning, budgeting concepts, forecasting techniques, budgeting methodologies, annual profit plan and supporting schedules, and top-level planning and analysis.

  • BUSI 225  -  Financial Performance, Costing, and Controls

    This course covers financial performance management, including cost and variance measurements, responsibility centers and reporting segments, and performance measures; cost management including measurement concepts, costing systems, overhead costs, supply chain management, and business process improvement; internal controls including governance, risk, and compliance, internal auditing, and systems controls and security measures.

  • BUSI 321  -  Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • BUSI 325  -  Financial Analysis

    This course covers various aspects of financial statements analysis, and provides an overview of how business decision makers use financial information. It focuses on the financial reports and assessment of the financial position applying several proven techniques such as, trend and ratio analysis, break even and forecasting. The course also addresses some aspects of corporate financial management including risk and return, working capital, as well as debt and equity alternatives.

  • BUSI 415  -  Strategic Management

    This course integrates management concepts and practices with contemporary business strategies, while discussing the theories of strategic management. This course focuses on improving management decision-making and problem-solving skills, by adding a strategic perspective. During the course, students will create a strategic management plan. The course includes a special emphasis on business ethics, sustainability, innovation, and the legal environment of business.

  • BUSI 419  -  Entrepreneurial Management

    Students learn the various aspects it takes to start and operate a small business. They become acquainted with business start-up issues, such as unique selling proposition, business plans, and legalities; learn the basics about business operations, such as sales, marketing, hiring, and firing; become introduced to financial issues such as collections, credit, insurance, and e-commerce.

  • BUSI 490  -  Launchpad I

    The first in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course explores market opportunities and needs, competitive market landscapes, skill competencies and gaps, and the process of creating a financial forecast model.

  • BUSI 491  -  Launchpad II

    The second in a sequence of three 3-unit classes offered to upperclassmen, generally seniors. This course works towards creating a product or service prototype, which allows for an assessment of customer reaction to your value proposition. The team will seek to build relationships with external collaborators, develop a market entry strategy, and develop a clear awareness of the challenges of delivering your product or services idea to the market.

sales and marketing emphasis

  • BUSI 220  -  Business Development

    A course designed for an aspiring entrepreneur to apply a proven process to generate leads for possible sales. Upon completion of the course, students will be prepared to assess marketing opportunities and target markets, as well as know how to integrate marketing and sales tactics/strategies to support business development. Students will implement a lead generation strategy for their individual venture or example business, and design a multipronged approach to reach the sphere of influence.

  • BUSI 230  -  Public and Media Relations

    Students will explore the field of public relations from both journalistic and corporate points of view. Through discussion, case studies, and individual and group projects, they will develop an awareness of the important roles branding, PR, and publicity play in our society; learn the differences between news, opinion, advertising, and propaganda; discover basic strategies and tools for attracting publicity and dealing with press attention, and wrestle with the moral and ethical aspects of creating and maintaining a compelling, authentic public image.

  • BUSI 303  -  Finance II

    This course is designed to give students an intermediate level understanding of finance and introduce them to advanced concepts of finance as they are applied in the real world. The teaching materials will incorporate the use finance in business settings to provide students with relevant applications. Course topics will include valuation, capital budgeting, investing and finance decision making and short and long term finance strategy. The course will also cover financial analysis, mergers and acquisitions and international finance considerations. In addition to promoting the John Paul the Great Catholic University the course will be instructed with the intention of providing students specific learning outcomes related to finance. After concluding the course, students should have a solid understanding of the intermediate concepts, theories and principles of finance.

  • BUSI 315  -  Sales Strategy

    A course designed for the entrepreneur, focusing on strategies to develop long-term business relationships. Students apply a proven process to increase sales, and are prepared for likely selling scenarios and learn the most effective methods to handle them. Students learn different sales strategies and can determine which method works most effectively for him/her.

  • BUSI 321  -  Competitive Strategies

    This course focuses on issues central to an enterprise’s long- and short-term competitive position. Students learn the importance of sound strategic thinking and apply this knowledge to class room exercises.

  • BUSI 329  -  Applied Market Research

    Applied Market Research offers students an overview of market research techniques and primary and secondary research strategies informed by a Christian code of conduct. The course is designed to provide them with the principles, vocabulary, tools and practice necessary to identify a market demographic, write a research brief, develop and implement a research study, and analyze the findings.

  • BUSI 444  -  Strategic Marketing

    This course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. Course objectives are designed to help students in discovering and developing a set of unique competencies for a firm that, through strategic differentiation, will lead to sustainable competitive advantage in the marketplace. Students are provided with the opportunity to develop and practice creative problem- solving and decision-making skills to simulate the requirements of today’s complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.

*Please note that course offerings and course descriptions are subject to change. Please see the University Catalog for the most up to date information.

© 2017 John Paul the Great Catholic University