Course Description

MBA PROGRAM

in Film Producing

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required graduate courses

*Please note that course offerings and course descriptions are subject to change. Please see the University Catalog for the most up to date information.

MBA Program Overview

  • BUSI 527 Business Models

    Students will use a business model framework to explore market opportunities and needs, competitive market landscapes, skill competencies and gaps, and to create a financial forecast model.

  • BUSI 528 Value Propositions

    This course works towards creating a product or service prototype, which allows for an assessment of customer reaction to your value proposition. The team will seek to build relationships with external collaborators, develop a market entry strategy, and develop a clear awareness of the challenges of delivering your product or services idea to the market.

  • BUSI 529 - Business Plans

    Students will refine their business plan, financial forecast model, marketing and funding plans with the goal of a product or service ready for market and a team in place to deliver and support it.

  • BUSIM 501 - Hollywood Mentor Series I

    Mentors to discuss not only industry trends, but also to network, demonstrate and broaden their knowledge and understanding of the industry, and (perhaps) screen assemblages of their in- progress projects for feedback.

  • BUSIM 524 - Entertainment Law and Negotiations

    Negotiation and deal-making are essential business skills that enable professionals to grow sustainable companies. In this course, students explore the nuances of the media industry. The course examines the legal relationships in the motion picture and television industries, as well as the legal relationships between artists and their personal managers. Key topics include: deal-structuring skills, self-awareness and negotiation skills, tools and concepts for negotiation preparation, development of deal memos and contracts including unions, negotiation and deal-making role-playing with talent, managers, agents, and follow-up critique.

     

  • BUSIM 526 - Media Career Strategies

    In this class, MBA students will reflect on their future career goals. Specifically, they will determine their ideal career goal and put a concrete career plan in place to accomplish it and learn to network in the professional community that they want to join. Students will also work to launch their careers through other professional activities such as developing a LinkedIn profile, reflecting on their personal strengths and weaknesses, and creating a 30- sec Elevator Pitch.

  • BUSIM 527 - Advanced Film Criticism

    Guillermo del Toro has said that the best film critics help contextualize films and explain their meaning as well as help audiences understand the director’s intent, and whether the filmmaker has hit the mark or not. In this lecture-intensive class, students will use the fundamentals of film criticism to lead weekly discussions on a series of challenging films in which the genre, context, and setting of both the film and the culture in which the film was created will be explored. Topics to discuss include director’s background and intent, the process of making the film, as well as the cultural and critical response to and surrounding the film. This class will explore classic and contemporary works by some of the mainstream cinema’s successful outliers – Spike Lee, Akira Kurosawa, Nora Ephron, Martin Scorcese, D.W. Griffith, Steve McQueen, Ave DuVernay, Oliver Stone, Hayao Miyazaki and others – in an attempt to better understand not only the principles of storytelling but the ways in which films become cultural artifacts not only of the filmmakers who make them, but also of the times in which they are made.

  • BUSIM 528 - Entertainment Industry Economics

    The entertainment industry is one of the largest sectors of the U.S. economy. Movies, music, television, advertising, broadcasting, cable, publishing, performing arts, sports, theme parks, and toys and games are interrelated as they vie for the leisure time of consumers. In this course, we’ll explore how entertainment industries operate, generate revenue, and adapt to changing economic, social, and technological developments.

  • BUSIM 530 - Media Project Management

    This course introduces students to project management techniques including traditional and agile methodology. Students will learn how to manage the process of project management with special emphasis on media projects.

  • BUSIM 531 - Management Communications

    This course provides students with the skills and guided practice necessary to master important concepts in business communication. With engaging case studies woven throughout, the course is organized into three core topics of planning, writing, and presenting. A special emphasis is placed on influencing action in the workplace by leading more effectively through well-organized and successfully-executed business communication strategies.

  • BUSIM 532 - Media Management

    In this course, students will develop their ability to adapt to the rapid changes occurring in the media industry. Through readings and case studies, students will apply their knowledge of the industry to find the best solution for a given situation in traditional and emerging platforms.

  • BUSIM 533 - Managerial Finance and Accounting

    This course is an intensive introduction to the concepts of financial and managerial reporting from the viewpoint of a reader of financial and managerial reports rather than the accountants who prepare them. It covers the preparation and interpretation of financial information. The course adopts a decision-maker perspective on accounting and finance with the goal of helping students develop a framework for understanding financial, managerial, and tax reports.

  • BUSIM 548 - Marketing and Public Relations

    In this course students will develop the ability to apply contextual marketing through their knowledge of finance, accounting, economics, and media to various industry sectors including business, government and non-profit organizations.

  • BUSIM 580 - Internship I: MBA

    Students will land an internship in a related media field, in the LA or San Diego area, to broaden their understanding of the media industry and deepen their network of contacts.

  • BUSIM 599 - Master's Thesis

    Students will develop, produce and attempt to distribute a significant media project.

  • ENTM 502 - Principles of Storytelling for the Screen

    A theoretical and practical introduction to the principles of storytelling for the screen. The course emphasizes idea generation, selection and development from the point of view of producers, artists' representatives and executives concerned with originating and developing film, television and new media productions.

  • ENTM 508 - Developing Feature Screenplay

    This course builds on student understanding of screen storytelling established in Principles of Storytelling for the Screen and gives students experience developing the story for a feature film employing the studio development model in use throughout the entertainment industry. Students develop an original feature-length screen story from multiple ideas through idea evaluation and selection, character creation and development, story structure, treatment, pitch and beat sheet.

  • ENTM 513 - Leading Creative Development

    Students undertake a theoretical and practical study of the leadership of creative teams that may include writers, directors, actors, agents, producers and executives as those teams move stories for the screen from the initial script stage toward a highly developed screenplay draft. In addition, students will master the skills and principles necessary to read and write industry-standard script coverage in preparation for internships and employment in media companies that develop and produce narrative content for the screen.

  • ENTM 514 - Production Technology

    This course is designed to familiarize students with the roles and responsibilities of various production and post production departments and introduce them to the tools utilized in production.

  • ENTM 515 - Visual Effects Management

    This course is designed to familiarize students with the roles and responsibilities, needs, and terminology of the Animation and Visual Effects production pipelines so that they may communicate effectively between various artists and upper management.

  • ENTM 516 - Production Techniques

    Students will use what they have learned in Production Technology and Visual Effects Management and apply this knowledge to the production of projects.

  • ENTM 517 - Adaptation and Pitching

    This course builds on the storytelling fundamentals learned in Principles of Storytelling for the Screen and Developing the Feature Screenplay, with a focus on the principles and skills of adapting for the screen a story which originates in another medium, as well as adapting true stories for the screen. Students will pitch their adaptations and will develop skills and understanding necessary to prepare, deliver, receive and analyze pitches of media projects, skills essential for managing business enterprises in the entertainment sector.

  • PHIL 510 - Philosophy in Film

    This course offers MBA students a survey of the major philosophical figures and movements of western civilization. In particular, it will analyze the way different philosophical approaches are evident in film. Special attention will be paid to the Aristotelian- Thomistic tradition and how it can be brought into conversation with other philosophical perspectives of modernity and postmodernity.

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